The 18th annual St. Maarten/St. Martin Regional Tradeshow (SMART) will take place from June 22–26, 2026, at the JW Marriott St. Maarten Beach Resort & Spa. This marks the first time the luxury 200-room resort, opened in 2024, will host the premier Caribbean tourism event.
Organized by the St. Maarten Hospitality & Trade Association alongside regional tourism offices, SMART 2026 is expected to attract travel agents, tour operators, and industry leaders from across the Caribbean and beyond. Resort VP Dan Szydlowski said the venue’s beachfront location and convention space will offer an “inspiring setting” for networking and discovery.
Early bird booth reservations are already open via SHTA, with strong early interest. SMART 2025 welcomed participants from 29 destinations, and organizers anticipate even greater turnout in 2026, fueled by new airlift and expanded programming.
Event and booking details are available at shta.com/smart.
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