The Caribbean tourism sector took center stage this week, with major developments in both media and destination marketing.
The Caribbean Tourism Organization recently honored outstanding journalists and media professionals during its annual Caribbean Media Awards held in New York City. The awards recognize reporting that promotes a deeper understanding of Caribbean tourism, culture, and development, while highlighting the important role journalism plays in telling the region’s stories to the world.
Meanwhile, Dominica is using its 2026 Tourism Awareness Program to further strengthen its wellness tourism strategy. The initiative is focused on educating residents about the value of tourism while positioning the island as a destination for health, wellness, nature, and sustainable travel experiences.
Officials say the program aligns with Dominica’s long-term vision of attracting visitors seeking authentic experiences centered on well-being, outdoor adventure, and environmental sustainability.
Together, these developments highlight how the Caribbean continues to invest not only in attracting visitors, but also in shaping the stories and experiences that define the region's tourism future.
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Shoutout to our viewers in Dominica — the Nature Island of the Caribbean.
Island Fact: Dominica is home to the Boiling Lake, the second-largest hot spring lake in the world and one of the island’s most unique natural attractions.